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MY NAME IS MARKETING RESEARCH AND I’M NOT A CULPRIT

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MY NAME IS MARKETING RESEARCH AND I'M NOT A CULPRITPlanning to launch a new product? Are you updated with the new market trends? Want to gain an advantage over your competitors? Or want to...

Social Media: Is it really social?

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Social Media: Is it really social?The more social media we have, the more we think we're connecting, yet we are really disconnecting from each other.-JRA giant leap from watching public shows to watching movies...

The on-screen selling- Digital Marketing

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The on-screen selling-  Digital MarketingWith the headway in time, the needs and demands of the population are evolving. With the expanding demand of varied products, the vending has paved its path from offline to...

DIGITAL TOOLS IN AGRICULTURAL MARKETING RESEARCH

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DIGITAL TOOLS IN AGRICULTURAL MARKETING RESEARCHIntroduction:    With the launch of Digital India Mission by PM Narendra Modi, it has put the new impetus on Digitalisation across various sectors. As Agriculture involves, 58% of India’s...

The consumer isn’t a moron. She is your wife

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The consumer isn’t a moron. She is your wife           “What you say in advertising is more important than how you say it”, is what the father said from whom I...

Six degrees of separation

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Six degrees of separationFrigyes Karinthy, Hungarian writer proposed the theory named as Six degrees of separation. The degree of separation stands for “measure of social distance” between people. According to the theory, “every person...

The on-screen selling- Digital Marketing

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The on-screen selling-  Digital MarketingWith the headway in time, the needs and demands of the population are evolving. With the expanding demand of varied products, the vending has paved its path from offline to...