The on-screen selling– Digital Marketing
With the headway in time, the needs and demands of the population are evolving. With the expanding demand of varied products, the vending has paved its path from offline to online mode also. The increasing needs of the people and the decreasing time have made a way for the digital presence of various products and services. Digital Marketing is referred to as promoting conveyed through advanced channels such as search engines, websites, social media, e-mail, and mobile applications. The term Digital Marketing covers an extensive variety of marketing activities of which the most common are: Paid search, Search Engine Optimisation, Content Marketing, Social media Marketing, e- mail Marketing, and Mobile Marketing.
PAID SERCHalso known as pay per click advertising, which refers to the sponsored results which appear on the top or side of the search engine result page, and you only pay when your add is clicked. You can manage your PPC add to appear only when a particular term is entered. Adds can be created in such a way that target a particular audience.
SEARCH ENGINE OPTIMISATION is the process of optimizing the content, technical set-up and reach your website so that your pages appear on the top of search engine result for a specific set of keyword terms.
CONTENT MARKETING“content is the king”, great content is the fuel that drives the digital marketing activities. It is a key pillar of modern search engine optimisation. It helps you get noticed on social media. Creating cleaver content that educates and inspires is worth the effort.
SOCIAL MEDIA MARKETING a majority of population rely on social networks to discover, research and educate themselves about a brand before engaging with that organisation. The more the audience wants to engage with your content, the more likely they will want to share it.
EMAIL MARKETINGhas been there for more than two decades. It is the quickest and most direct way to reach customers with critical information. Successful email campaign must be engaging, relevant and informative. A marketing mail should satisfy 5 core attributes: Trustworthy, Relevant, controversial, coordinated across channels and strategic.
MOBILE MARKETINGmobile devices are kept in our pockets, sit next to our beds and are checked constantly throughout the day, this makes this tool incredibly important. From SMS to In-app marketing, there are many ways to market on mobile devices, so finding a right method of your particular business is key.
Therefore, in todays world it is necessary to make your presence worldwide to meet the demand of your produce and for your proper reach to a huge number of individuals.
By
Niharika Gogiyan
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