Search Engine Marketing

Search Engine Marketing

Search marketing is to gain traffic and visibility for any particular website or product from search engines, be it through paid or unpaid efforts.
Search Engine Marketing (SEM)  involves tasks that help search engines such as Google, Yahoo! etc to find and rank a website. It actually buys traffic through paid search listings
Search Engine Marketing encloses:
•    Search Engine Optimization (SEO): Earns traffic through unpaid or free listings. It uses tools and techniques to improve search engine ranking in natural unpaid search results. Website ranking can be improved by using meta tags in the website code to offer related content, and connecting it to and from quality resources.
•    Paid search marketing (pay per click)involves displaying of a particular website offer or advertisement by the search engines, up at the highest point in search in favor of internet searcher.
Thus. SEM endeavors the most effective way to promote a product and grow business.
HOW SEM GOES?
Keywords are the actual foundation of search engine marketing. The advertisers pay for the keywords that users enter on search engines when surfing on internet. This gives an opportunity to the advertisers for their ads to appear alongside results for their search queries. These advertisements are called pay-per-click ads, which come in different formats, such as some are small, text-based, some are product listing ads which are more visual showing information at-a-glance.
Suppose that you are a client searching for an item or administration on the web. You go to a web crawler and sort in your pursuit terms (otherwise called watchwords).
Steps Involved in Search Engine Marketing:-
Stage 1:  Define Effective Strategy
Stage 2: Choose Right Keywords
Stage 3: Optimize Your Website Content
Stage 4: Submit Your Website for Indexing
Stage 5: Add Quality Links to Your Website
Stage 6: Manage Paid Search Advertise
Stage 7: Measure Success of Advertise
Search engine marketing’s most prominent quality is that it offers advertisers an opportunity to put their advertisements before those clients who are prepared to purchase at the exact minute they’re prepared to make a buy. As for now, no other promoting medium can do this, thus making it, the most effective and amazingly powerful marketing strategy online.
                                                                                                                        Apoorva Sharma

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111 COMMENTS

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    Here is gust of what I did

    Create a buyer person according to your business
    In order to have a more accurate understanding of who you are going to sell your products or services, it is essential to develop your buyer persona , that is, the fictitious and generalized representation of your ideal client. This profile helps us to relate to our clients as real human beings .

    For example, you may know that most of your clients are women with executive profiles, but do you know what their specific needs and interests are? Do you know what your challenges and objectives are, both in the personal and professional field?

    Ready, but how do you create a buyer person? You can resort to research, surveys and interviews of your target audience. I recommend that, in the initial stage, you lean on your current client base, since they have bought your products or services in the past, and you interview them, either in person or by phone.

  13. Thanks for sharing such a useful post. I've been working as project management in SEO. Working with health niche clients mean deliver leads which was a little tough for us. I worked with my team on medical marketing campaign for few weeks. We optimize few things to get desire results. Here is what I suggest to do

    Be very relevant
    I emphasize the relevance in an advertising campaign mainly because what is at stake is not only if the users leave your site quickly or if they did not make a conversion, but I am talking about real money that you are investing in each Click or print that does not reach who you really wanted.
    In addition to the above, some recommendations to improve the relevance of your ads is that in the text of the ads include your Keywords , that you use ad extensions, and that you send users who click on a special landing page or otherwise , to the specific section of your site that the ad mentioned.

    Optimize based on data
    One of the benefits that digital advertising offers compared to traditional advertising is the ability to obtain detailed results almost in real time, so I must take advantage of this benefit to optimize campaigns. For example, if the data tells you that around 5 in the afternoon users convert more, you can make a bid adjustment to invest a little more at that time and get more conversions. Or, verify which keywords generate more costs, but offer less results and make the decision of whether to continue competing for that keyword or not.

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