DIGITAL TOOLS IN AGRICULTURAL MARKETING RESEARCH
DIGITAL TOOLS IN AGRICULTURAL MARKETING RESEARCHIntroduction: With the launch of Digital India Mission by PM Narendra Modi, it has put the new impetus on Digitalisation across various sectors. As Agriculture involves, 58% of India’s...
The consumer isn’t a moron. She is your wife
The consumer isn’t a moron. She is your wife “What you say in advertising is more important than how you say it”, is what the father said from whom I...
Six degrees of separation
Six degrees of separationFrigyes Karinthy, Hungarian writer proposed the theory named as Six degrees of separation. The degree of separation stands for “measure of social distance” between people. According to the theory, “every person...
The on-screen selling- Digital Marketing
The on-screen selling- Digital MarketingWith the headway in time, the needs and demands of the population are evolving. With the expanding demand of varied products, the vending has paved its path from offline to...
Mystery Shopping -A Mystery Method of Market Research
Mystery Shopping -A Mystery Method of Market Research Mystery shopping sounds like a person will be going for shopping of anonymous product in a anonymous market. But in actual its not like that. It...
Game of Codes
Game of Codes Developed on the plea of distraught cashiers on supermarket counters and customers who were sick of standing in never-ending queues, Barcode was a brilliant invention that began as four lines drawn in...
ATL, BTL, & TTL Advertising
ATL, BTL, & TTL Advertising
Promotional strategies include a wide arena of advertisement activities to lure customers on the basis of the distinct fluctuations of customer needs. Above The Line (ATL) and Below The Line (BTL)...