SOCIAL MEDIA MARKETING
This term is very common but we have to know the real meaning of social media marketing. Nowadays, We know very well the importance of social media in our daily life.
Firstly we have to know what is social media marketing?
Social media marketing refers to the process of gaining traffic or attention through social media sites. In simple terms, social media marketing is the use of social media platforms and websites to promote a product or service. It often feeds into the discovery of new content such as new stories. It is a powerful way for the business of all sizes to reach prospects and customers. It is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve marketing and branding goals. social media marketing is very important for the business world because it can help us in various ways like, It is the best tool to connect with consumers and industry leaders,It will lead to real relationship building – an interaction between you and your customer base by reading the tweets(Twitter) and status updates to get insights into their daily life. It is also used as a tool for connecting with complimentary non competing business thought leaders and tastemakers.Another importance is because of highly customizable nature of social media ads for example- facebook ads, Instagram ads etc. allow you to target users by things like location, education level, industry and the pages they have liked. The different people get to know about the different products and services by the social media sites like Instagram, Facebook etc. It helps you to get noticed at events and even generate earned media coverage.With the help of this, you can respond to problems immediately.A strong media marketing presence builds brand loyalty. It will give you more sales. You’ll find customers you didn’t know existed.
SOCIAL MEDIA MARKETING STRATEGY – For making any business plan we have to make a strategy so in this also a strategy is important that is focused mainly on creating and distributing valuable, relevant and consistent content to attract and retain the clearly defined audience.
So, social networks are one of the fastest growing industries in the world.
By
Sana Parveen
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